BrainUp Cookies Policy

This Cookies Policy explains how BrainUp (“BrainUp”, “we”, “us”, or “our”), owned and operated by Velqonix AI Labs LLP, uses cookies and similar technologies when you visit or use brainup.in, our resume-building platform, applications, features, and related services (collectively, the “Services”).

We use cookies and similar technologies to operate and secure our Services, remember preferences, understand how our Services are used, improve performance, and, where applicable and permitted by law, support analytics and marketing activities.

1. What Are Cookies?

Cookies are small text files or similar identifiers that may be stored on your computer, smartphone, tablet, or other device when you visit a website.

Cookies allow a website to recognize a device and remember certain information about a visit or interaction.

Cookies may be:

• First-party cookies — placed directly by BrainUp.
• Third-party cookies — placed by a third party whose service is integrated into BrainUp.
• Session cookies — deleted when your browser session ends.
• Persistent cookies — remain on your device for a defined period or until you delete them.
• HTTP cookies — conventional browser cookies.
• Other storage technologies — technologies such as local storage, session storage, pixels, tags, SDKs, device identifiers, or similar technologies that may store information on or access information from your device.

For purposes of this Policy, we use the term “Cookies” broadly to include cookies and similar technologies unless otherwise stated.

2. Why BrainUp Uses Cookies

Depending on how you use BrainUp, we may use Cookies for the following purposes:

2.1 Strictly Necessary Cookies

These Cookies are necessary for the operation, security, and functionality of the Services.

They may be used to:

• maintain login and authentication sessions;
• maintain user sessions;
• protect accounts and prevent unauthorized access;
• maintain security controls;
• detect fraud, abuse, or malicious activity;
• maintain application state;
• remember essential technical settings;
• maintain load balancing;
• support requested features;
• maintain your basic service preferences;
• prevent repeated security or technical prompts; and
• provide functionality that you have specifically requested.

Where applicable law permits strictly necessary Cookies without consent, we may use them without obtaining separate consent.

Strictly necessary does not mean “useful to BrainUp.” The relevant question is whether the technology is genuinely necessary to provide the service requested by the user. UK regulatory guidance, for example, treats this exemption narrowly.

2.2 Preference and Functionality Cookies

These Cookies help BrainUp remember choices you make and provide a more personalized experience.

They may include information such as:

• language preferences;
• display preferences;
• selected resume settings;
• previously selected interface options;
• dismissed notices;
• cookie preferences; and
• other non-essential preferences.

If a functionality Cookie is not strictly necessary to provide a service you have requested, we may request consent where required by applicable law.

2.3 Analytics and Performance Cookies

We may use analytics technologies to understand how users interact with BrainUp.

These technologies may help us understand:

• which pages or features are used;
• how users navigate the platform;
• which features are most useful;
• where users encounter errors;
• how quickly pages and features load;
• how frequently certain features are used;
• aggregate usage patterns;
• browser and device characteristics;
• approximate geographic information;
• referral sources; and
• technical performance.

We use this information to improve BrainUp, troubleshoot technical issues, measure performance, and develop new features.

Where required by applicable law, analytics Cookies and similar technologies will only be activated after obtaining the required consent.

2.4 Marketing and Advertising Cookies

If BrainUp uses advertising, remarketing, conversion tracking, or similar technologies, these technologies may be used to:

• measure advertising effectiveness;
• understand interactions with advertisements;
• identify whether a user arrived through a marketing campaign;
• limit repeated advertisements;
• measure conversions;
• create advertising audiences;
• support remarketing; or
• provide relevant promotional content.

We will not treat marketing or advertising technologies as strictly necessary merely because they support BrainUp’s business model.

Where applicable law requires consent, these technologies will not be activated unless the required consent has been obtained.

In particular, UK guidance states that online advertising and tracking technologies do not fall within the strictly necessary exemption merely because they help fund a service.

2.5 Security and Fraud-Prevention Technologies

We may use Cookies and similar technologies to:

• identify suspicious activity;
• protect accounts;
• detect automated attacks;
• prevent abuse;
• identify unusual login activity;
• detect fraudulent transactions;
• maintain application security;
• investigate security incidents; and
• protect BrainUp and its users.

Certain security technologies may qualify as strictly necessary where they are essential to provide the requested service or maintain required security.

2.6 Cookie Consent Technologies

We may use a Cookie or similar identifier to remember your Cookie preferences.

For example, we may remember whether you:

• accepted certain categories;
• rejected certain categories;
• customized your preferences; or
• previously interacted with our Cookie settings.

This helps us avoid repeatedly asking you to make the same choice during subsequent visits.

3. Categories of Cookies We May Use

Our Cookies may fall into the following categories:

The exact Cookies used by BrainUp may change as our Services, technology stack, vendors, and features change.

4. Cookies and Personal Data

Not every Cookie identifies an individual.

However, information collected through Cookies may constitute personal data when it can reasonably be associated with an identifiable individual, account, device, or other identifier.

For example, Cookie-related information may potentially be associated with:

• an IP address;
• account identifiers;
• device identifiers;
• browser information;
• online identifiers;
• session identifiers;
• usage information; or
• other information relating to a user.

Where Cookie information constitutes personal data, we process it in accordance with our Privacy Policy and applicable data-protection laws.

Our Privacy Policy explains how BrainUp handles personal data, including information collected through Cookies and similar technologies.

5. Legal Basis for Cookie Use

The legal basis for using Cookies depends on the type of technology and the applicable law.

5.1 Strictly Necessary Technologies

Where permitted by applicable law, BrainUp may use strictly necessary Cookies without obtaining separate consent because they are required to provide a service requested by the user or to perform essential technical or security functions.

5.2 Consent-Based Technologies

Where applicable law requires consent, BrainUp will seek consent before activating non-essential Cookies or similar technologies.

This may include:

• analytics;
• advertising;
• remarketing;
• behavioral tracking;
• certain personalization technologies; and
• other non-essential tracking.

For EU/EEA users, Cookie consent requirements may arise under applicable ePrivacy rules in addition to GDPR requirements. For UK users, similar requirements arise under the applicable electronic-communications rules and UK data-protection framework.

5.3 India

BrainUp may process Cookie-related information in accordance with applicable Indian law, including the Digital Personal Data Protection Act, 2023, the applicable rules and notifications, and other applicable technology, consumer, and privacy requirements.

Where Cookie information constitutes personal data, the processing will be addressed consistently with BrainUp’s Privacy Policy and applicable requirements concerning notice, lawful processing, security, rights, and accountability.

The Ministry of Electronics and Information Technology lists the Digital Personal Data Protection Rules, 2025 among India’s current data-protection materials.

6. Consent for Non-Essential Cookies

Where consent is legally required, BrainUp will provide an appropriate mechanism through which users can make meaningful choices regarding non-essential Cookies.

Depending on the jurisdiction and implementation, users may be offered options such as:

• Accept All
• Reject All
• Manage Preferences

We aim to ensure that choices regarding non-essential Cookies are presented clearly and are not hidden through confusing or misleading interface design.

For jurisdictions requiring valid consent, consent should involve a genuine affirmative choice rather than merely continuing to browse the website. UK regulatory guidance specifically states that continuing to use a website does not by itself constitute valid Cookie consent.

7. Withdrawing or Changing Cookie Preferences

Where we rely on your consent for Cookies, you may change or withdraw that consent.

Depending on the functionality available on BrainUp, you may be able to access Cookie settings through:

• a “Cookie Settings” link;
• a privacy settings interface;
• a Cookie preference center; or
• your browser or device settings.

Withdrawing consent does not affect processing that was lawfully carried out before consent was withdrawn.

If you withdraw consent for certain Cookies, some optional features may no longer function as intended.

8. Browser Controls

Most modern browsers allow you to:

• view Cookies;
• delete Cookies;
• block Cookies;
• block third-party Cookies;
• prevent future Cookies; or
• receive notifications before Cookies are stored.

You can therefore control Cookies through your browser settings.

However, disabling strictly necessary Cookies may prevent portions of BrainUp from functioning properly, including authentication, account access, security functions, or other core functionality.

Deleting Cookies from your browser may also remove previously stored Cookie preferences.

9. Third-Party Cookies

BrainUp may use third-party services that place or access Cookies or similar technologies.

These third parties may include providers of:

• analytics;
• hosting;
• security;
• payment processing;
• customer support;
• communications;
• error monitoring;
• advertising;
• marketing;
• authentication;
• performance monitoring; or
• other technical services.

Third-party technologies may collect information independently or on BrainUp’s behalf, depending on the service arrangement.

Third parties may have their own privacy policies governing their processing activities.

Where third-party technologies process personal data on BrainUp’s behalf, we seek to use appropriate contractual and organizational safeguards where required.

10. Third-Party Services May Change

Our third-party service providers may change over time.

We may:

• add new service providers;
• replace existing providers;
• remove technologies;
• change Cookie configurations;
• change Cookie names;
• change Cookie durations; or
• change the purposes for which certain technologies are used.

Accordingly, the exact Cookie inventory may change from time to time.

We will update this Cookies Policy where appropriate and maintain reasonable records of the technologies deployed by the Services.

11. Cookie Duration

Cookies may remain on your device for different periods.

Session Cookies

These generally expire when you close your browser or when the relevant session ends.

Persistent Cookies

These remain for a predetermined period or until manually deleted.

The duration depends on the purpose of the Cookie.

For example:

• authentication Cookies may last only for a session;
• preference Cookies may remain for several months;
• analytics identifiers may have longer retention periods; and
• Cookie-consent identifiers may remain long enough to remember your choice.

We aim to use appropriate retention periods rather than retaining Cookies indefinitely.

12. First-Party and Third-Party Technologies

BrainUp may use both first-party and third-party technologies.

First-party technologies

These are controlled by BrainUp and generally operate within the BrainUp domain or infrastructure.

Third-party technologies

These are operated by external providers.

Third-party providers may be able to recognize your device or browser when you interact with their technology through BrainUp.

The European Commission similarly distinguishes first-party Cookies from third-party Cookies and notes that third-party providers may operate their own technologies when embedded into websites.

13. Pixels, Tags, SDKs and Similar Technologies

Cookies are not the only technology BrainUp may use.

Depending on the Services, we may use:

• tracking pixels;
• web beacons;
• tags;
• JavaScript technologies;
• local storage;
• session storage;
• software development kits (SDKs);
• device identifiers;
• event-tracking technologies;
• server-side identifiers;
• embedded scripts; and
• similar technologies.

These technologies may perform functions similar to Cookies.

For example, they may allow BrainUp or a third-party provider to:

• recognize a device;
• measure a page view;
• record an interaction;
• detect technical errors;
• measure conversions;
• understand usage;
• maintain a session; or
• provide security.

Where applicable law treats these technologies similarly to Cookies, we will apply the corresponding requirements.

UK regulatory guidance expressly recognizes that Cookie rules can extend beyond traditional Cookies to technologies that store information on or access information from a user’s device.

14. Local Storage and Similar Browser Storage

BrainUp may use browser technologies such as:

• local storage;
• session storage;
• indexed storage; or
• similar client-side technologies.

These technologies may be used for functionality such as:

• temporary application state;
• performance;
• preferences;
• security;
• session management; or
• other application functionality.

Where applicable law treats these technologies as storage/access technologies subject to consent requirements, BrainUp will apply the relevant consent requirements.

15. Device and Browser Information

Cookie-related technologies may collect technical information such as:

• browser type;
• browser version;
• operating system;
• device type;
• screen characteristics;
• language;
• approximate location;
• IP address;
• referring URL;
• pages visited;
• timestamps;
• session identifiers;
• interactions with features; and
• technical events.

This information may be used for security, analytics, troubleshooting, performance measurement, and service improvement, depending on the applicable Cookie category.

16. Do Not Track and Similar Browser Signals

Some browsers provide “Do Not Track” or similar signals.

Because there is no single universal technical standard governing how every such signal must be interpreted across all browsers and jurisdictions, BrainUp may not respond to every such signal in the same way.

Where applicable law requires BrainUp to recognize a particular privacy signal, we will handle that signal in accordance with the applicable legal requirements.

17. Children’s Use of Cookies

BrainUp is not intended to knowingly collect unnecessary personal information from children.

Our Privacy Policy contains additional provisions concerning children’s personal data.

Where applicable law imposes additional requirements concerning Cookies or tracking technologies used in connection with children, BrainUp will apply those requirements.

We do not intentionally use behavioral advertising technologies to target children where prohibited by applicable law.

18. Cookie Security

We take reasonable technical and organizational measures to protect information associated with our Services.

Depending on the Cookie and its purpose, security measures may include:

• secure transmission;
• access controls;
• restricted administrative access;
• secure session handling;
• encryption where appropriate;
• security monitoring;
• fraud detection;
• application security controls; and
• regular review of technical configurations.

However, no internet-based system can be guaranteed to be completely secure.

19. Cookie Preferences and Account Deletion

Deleting your BrainUp account does not necessarily immediately remove every Cookie from your device.

Cookies are stored on your browser or device and may need to be deleted separately.

When an account is deleted, BrainUp will handle associated personal data in accordance with the Privacy Policy, applicable retention requirements, and legal obligations.

You may clear locally stored Cookies using your browser controls.

20. Cookies and Your Privacy Rights

Depending on your jurisdiction, you may have rights relating to personal data associated with Cookies.

These may include, where applicable:

• access;
• correction;
• deletion;
• restriction;
• objection;
• portability;
• withdrawal of consent; and
• other rights provided by applicable law.

Cookie choices and data-protection rights are related but are not necessarily identical.

For example, withdrawing consent to an analytics Cookie does not necessarily require deletion of all personal data that was lawfully processed before the withdrawal.

For information about your broader personal-data rights, please refer to BrainUp’s Privacy Policy.

21. International Data Transfers

Some third-party providers used by BrainUp may process information outside the country in which you reside.

Where Cookie-related information constitutes personal data and is transferred internationally, BrainUp will apply appropriate safeguards required by applicable law.

For users in the EEA, this may include:

• an adequacy decision;
• appropriate contractual safeguards such as Standard Contractual Clauses; or
• another legally recognized transfer mechanism.

The applicable transfer mechanism will depend on the circumstances and the destination country.

Additional requirements may apply to UK or Indian users.

Our Privacy Policy provides further information about international data transfers.

22. Changes to Our Cookie Technologies

We may change the Cookies and similar technologies used by BrainUp as our platform develops.

Changes may occur because we:

• launch a new feature;
• improve security;
• introduce analytics;
• change infrastructure;
• change service providers;
• introduce new functionality;
• discontinue an existing technology;
• respond to regulatory requirements; or
• improve user experience.

If a change materially affects the way non-essential technologies operate or how consent is collected, we may update our Cookie controls and this Policy as appropriate.

23. Cookie Inventory

Because BrainUp’s technology stack may change, the definitive Cookie inventory should be maintained as a current technical register rather than relying exclusively on a static legal document.

The Cookie register should identify, at minimum:

BrainUp may maintain the detailed inventory separately from this Policy and make the relevant information available through its Cookie preference mechanism where appropriate.

24. What Happens If You Reject Cookies?

If you reject non-essential Cookies:

• BrainUp will not activate technologies for which consent is required and which you have rejected;
• certain analytics information may not be collected;
• advertising or remarketing functionality may be limited;
• some personalization may not be available; and
• certain optional features may work differently.

Rejecting non-essential Cookies should not prevent you from accessing core BrainUp services unless a particular technology is genuinely necessary for the functionality you have requested.

25. What Happens If You Disable All Cookies?

If you disable all Cookies through your browser:

• login functionality may not work;
• sessions may not be maintained;
• security features may be affected;
• preferences may not be remembered;
• certain resume-building functionality may not operate correctly; and
• portions of BrainUp may become unavailable.

You can generally disable only selected categories rather than all Cookies.

26. Relationship With Our Privacy Policy

This Cookies Policy explains how BrainUp uses Cookies and similar technologies.

Our Privacy Policy explains broader personal-data practices, including:

• what personal data we collect;
• why we collect it;
• how we use it;
• AI processing;
• third-party providers;
• international transfers;
• retention;
• security;
• privacy rights; and
• how to contact us.

Where Cookie-related information constitutes personal data, both policies may apply.

If there is a conflict between this Cookies Policy and the Privacy Policy concerning personal-data processing, the Privacy Policy will govern unless applicable law requires otherwise.

27. Applicable Laws

BrainUp seeks to operate its Cookie practices in accordance with applicable laws and regulations relevant to the users and markets it serves.

Depending on the user’s location, this may include requirements arising under:

• the EU ePrivacy framework;
• the EU General Data Protection Regulation (GDPR);
• applicable EEA national legislation;
• UK electronic communications and privacy rules;
• UK GDPR;
• India’s Digital Personal Data Protection Act, 2023;
• applicable DPDP Rules and notifications;
• Indian consumer-protection requirements;
• applicable information-technology laws; and
• other privacy or electronic-communications laws that apply to BrainUp.

The exact legal requirements may vary by jurisdiction.

Nothing in this Policy is intended to remove or restrict rights that cannot legally be waived.

28. Updates to This Cookies Policy

We may update this Cookies Policy from time to time.

Updates may be made because of:

• changes to our Services;
• changes to our Cookie technologies;
• changes to our service providers;
• changes in applicable law;
• regulatory guidance;
• security developments; or
• operational requirements.

When we make material changes, we may provide additional notice where appropriate.

The “Last Updated” date at the top of this Policy indicates when it was most recently revised.

29. Contact Us

If you have questions about this Cookies Policy, our Cookie practices, or your privacy choices, you may contact us at:

BrainUp (owned by Velqonix AI Labs LLP)
Website: brainup.in
Contact: contact@brainup.in, contact@velqonix.in

For privacy-rights requests, please refer to our Privacy Policy for the applicable process.

30. Important Notice

Before publishing this document, BrainUp should verify its live website and application for:

• every Cookie currently being set;
• every third-party script;
• analytics tools;
• advertising tools;
• payment integrations;
• authentication systems;
• embedded content;
• pixels and tracking tags;
• local storage;
• SDKs;
• server-side tracking;
• consent-management technology; and
• other technologies that store or access information on a user’s device.

BrainUp should not describe a technology as “strictly necessary” merely because it is useful or commercially important. Regulatory guidance treats the exemption narrowly.

The Cookie Policy should therefore be reviewed whenever the website, application, analytics stack, advertising stack, AI integrations, or third-party services change.

Please keep a copy of this Cookies Policy for your records.