Kavya Iyer
MBA Marketing Graduate
Chennai, India | kavya.iyer@email.com | +91 98400 72518 | linkedin.com/in/kavyaiyer
Summary
MBA (Marketing) graduate with a summer internship in FMCG trade marketing and 18 months of pre-MBA experience in B2B sales. Designed a retailer scheme that lifted pilot-store sales by 11% and won a national case competition.
Experience
Sunrise Consumer Products
- Surveyed 120 general-trade retailers across Chennai to map shelf share for the snacks category.
- Designed a display incentive scheme piloted in 40 stores that raised category sales by 11% in six weeks.
- Presented a rollout plan to the regional head, which was approved for 300 stores in Q3.
Indus Tech Solutions
- Generated Rs 38 lakh in new annual contracts from 14 mid-market accounts.
- Built a lead-scoring sheet that cut time spent on low-fit prospects by roughly a quarter.